Founder

Aditi Swain has her roots from the ancient Kalinga, named Odisha. She has an eye for creativity, as she got recognition at an early age of 13 years in the field of Fine arts, and also has bestowed into Ballet and Indian Classical dance. Aditi loves Literature, listening to and experiencing ancient History, watching Victorian Old English movies, and Baking English cuisine. Aditi adored reading Enid Blyton stories during her childhood days. Her belief system goes back to her family’s understanding of bringing unity in relationships and love for deprived animals. Her strength lies in her communicative abilities ,as she believes that her twinkling eyes as a child , always made beautiful moments of expression and love. Yes, She is the face of young women , a person one can look upto, having Beauty with Brains. 

Aditi completed a certification programme in Defending Dignity – Universal Declaration of Human Rights from Amnesty International UK ,Global Sustainable Development Goals from University of Copenhagen & International Woman’s Health and Human Rights from Stanford University .

She did her schooling from Delhi Public School, Mathura. Holding a graduation degree from National Institute of Fashion Designing in Interior designing thus, followed by pursuing Fashion Designing semesters from Maharaja Sayajirao University of Baroda. After working for 6 years in corporate firms in Gurgaon and handling freelancing works in the field of fashion for another few years, she decided to persue her MBA through distance learning in Marketing from Amity University , Noida together with a Continuing Education Programme in Fashion Styling from NIFT, New Delhi. She also learnt French from Alliance Française De Delhi..

Aditi Swain says, “Cotton is a plant based sustainable fibre that is contemporary and is still prevalent today because it has the benefits of versatility, gives comfort & breathable during extreme weather.  When I thought of using 100% cotton in my collection, I could remember our roots during which,  cotton was significantly grown in the fertile lands during Indus Valley civilization in ancient India.

During pre-independent India, uniting rural people became an important factor to rise out of poverty, and cotton was one of the dominant reasons for employment and growth irrespective of differences that derived out of caste system and religion.  It  became an important factor for liberation and was a great cause for a progressed Nation during freedom movement by Mahatma Gandhi . “